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LENOVO:

OOH Pitch

One of the few last projects that I did before my departure from SSX. Lenovo has always been an interesting client to work with, well... technology, how can it be boring right :) Ok, here's to the brief that we got:

PAIN POINT

Think brand is old, staid & boring.

Although its reliable.


OBJECTIVE

To make Think brand - innovative, appealing & desirable.

 

AGENCY'S TASK

To propose an experiential activation to create buzz.

 

IDEA EXECUTION

Instead of being mundane & become an average joe, let's Break-Out from your Comfort-Zone.

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MY ROLE (Creative Lead)

• Concept & Ideation

• Consumer Insight

• Art Direction - 3D & Visual

• Structure & Material

• Presentation

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